Life Of E's

Here’s what Paulette Ensign (one of the people I have learned from for years) said in a recent email: Remember that you have knowledge that the whole world does not. Making an assumption that everyone already knows what you know will keep you stuck and be a barrier to developing information products. What would be [...]

Tags: expertise, Paulette Ensign, Products, publishing, writing

Report on a consultation with Paulette Ensign: Licensing my Tips Booklet: I recently had the benefit of a 30 minute consultation with Paulette Ensign of Tips Products International.  Here are some of the ideas she gave me that I thought I could share with others who want to license their tips booklets or have written [...]

Tags: Linda Evans, Paulette Ensign, tips, tips booklet

Question: Why doesn’t Paulette have bar codes on her booklets? Posted by Annena Aikins | 1/3/08 Response: I asked Paulette Ensign (the tips booklet queen) this question when I consulted with her yesterday and she said since you only need a bar code (and ISBN number) when you sell retail, she has never needed to [...]

Tags: bar codes, Paulette Ensign, retail, retail sales, tips booklets

Question/Comment: Billy Simms says:  I had my phone consultation with Paulette Ensign today.  Here are some things we discussed along with some questions and answers: My tips booklet deals with the topic of bullying.  I explained to Paulette that I was having some trouble getting my tips organized into categories.  Examples of my categories are [...]

Tags: booklet consultation, booklet information, booklet production, Paulette Ensign