Life Of E's

If entrepreneurs and small business owners do not market themselves, chances are, they won’t be in business for long. Here are some mistakes entrepreneurs may overlook or struggle with when marketing themselves: 1. Thinking that one ‘touch’ is going to do the trick. I have recently been in conversations with someone who does workshop and he [...]

Tags: business, entrepreneurs, Marketing, mistakes, owners

Here’s a question that came in recently during the *E*mail *E*xtravaganza along with my honest response: Has your e-book publishing produced enough results to make it worth the effort? [MEMc] Well…what a question…ha! All of these things are so tied into one another that it’s hard to say what does and doesn’t make a profit. [...]

Tags: e book, Marketing, money, writing

Oh, my word!  What a resource this is!!  All compiled by Andrea Vahl, co-author of Facebook Marketing for Dummies: http://www.copyblogger.com/ultimate-facebook/ I’ll be going back to this MANY times!  

Tags: FaceBook, Marketing, Resources

Kremer, John.  1001 Ways to Market Your Books (for authors and publishers; paperback), 6th edition. Are you kidding me?  1001 ways….  And it’s true.  It’s quite the hefty book (704 pages) and it’s stunning the number of different ideas that are included.  Out of that number, any one of us can surely find at least…10 [...]

Tags: book review, John Kremer, Marketing, marketing books, writers

Marketing that Matters: Lessons from a Puffin Marketing is the process of creating awareness of and interest in your products and/or services – in those who can (and will) access them. ~ Meggin McIntosh If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in [...]

Tags: business development, Marketing, Meggin McIntosh, puffin, teleseminar

As I wrote on yesterday’s post, teaching teleseminars is a fabulous way to help others learn from what you know, and for marketing your business, project, or interests; building your mailing/emailing list; and networking with others around your city, state, country, or the globe. Planning for a teleseminar involves a fair, but not overwhelming, amount [...]

Tags: advertising, Marketing, recording, shopping cart, teleseminar

Kremer, John.  1001 Ways to Market Your Books (for authors and publishers; paperback), 6th edition Are you kidding me?  1001 ways….  And it’s true.  It’s quite the hefty book (704 pages) and it’s stunning the number of different ideas that are included.  Out of that number, any one of us can surely find at least…10 [...]

Tags: Amazon Prime, book marketing, John Kremer, Marketing, publisher, publishing

MANY folks are talking about *information marketing.*  And many people are wondering what in the world it is. Here’s a definition:  Information marketing is getting your knowledge, expertise, and experience ‘out there’ where others can find it and benefit from it.  (Meggin McIntosh) Anyone reading this blog knows a great deal, has expertise in one [...]

Tags: audio programs, blogging, consulting, information marketing, Marketing, teleseminars

As a new small business owner, or one who has never marketed before, you may have the question that this speaker did (and you can apply the answers to your own situation): When planning a marketing series, how often do you think the intended audience should receive something from you? I’m interested in marketing teacher [...]

Tags: frequency, interval, mailings, Marketing

I am an introvert (and if you decided to read this post, you probably are, too). As introverts, we get our energy and ideas from being alone (whereas an extrovert gets energy from being with others). Another aspect of being an introvert is that it takes energy to interact with others – especially if there [...]

Tags: conferences, conventions, introvert, Marketing, Professors, speakers, trade shows