Posts Tagged ‘business development’

Marketing that Matters

Posted on January 12th, 2010, by Meggin McIntosh, Ph.D.

Marketing that Matters: Lessons from a Puffin
Marketing is the process of creating awareness of and interest in your products and/or services – in those who can (and will) access them.
~ Meggin McIntosh
If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in your classes, people [...]

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Wearing Multiple Hats – Growing Multiple Areas of Your Business

Posted on January 24th, 2009, by Meggin McIntosh, Ph.D.

A recent Life of E’s Email Extravaganza yielded the following interaction between a Life of E’s member and me.  Her question will be familiar to many readers:
My current company (_______________) is my original brand. I have invested a lot of time/money/energy promoting this brand and it is doing fairly well. It is 100% of my [...]

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