Life of E's

Marketing that Matters: Lessons from a Puffin Marketing is the process of creating awareness of and interest in your products and/or services – in those who can (and will) access them. ~ Meggin McIntosh If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in [...]

Tags: business development, Marketing, Meggin McIntosh, puffin, teleseminar

I receive design tips from Pamela Wilson (who provides GREAT information).  This morning, after receiving her tips, I asked if she would allow me to post part of it on the blog and she said, yes!  Note the link to the special report:  Ten Design Mistakes at the bottom of the post.  It’s VERY helpful [...]

MANY folks are talking about *information marketing.*  And many people are wondering what in the world it is. Here’s a definition:  Information marketing is getting your knowledge, expertise, and experience ‘out there’ where others can find it and benefit from it.  (Meggin McIntosh) Anyone reading this blog knows a great deal, has expertise in one [...]

Tags: audio programs, blogging, consulting, information marketing, Marketing, teleseminars

You are your business. You are your profession. You are your best representative. However you want to think about it, in nearly every profession, you need to be out there ‘selling’ yourself, regardless of whether you’re in sales or not. Networking may be very natural to you – or not so much. If you are [...]

Tags: business cards, document, interview, networking, planner, questions

As a new small business owner, or one who has never marketed before, you may have the question that this speaker did (and you can apply the answers to your own situation): When planning a marketing series, how often do you think the intended audience should receive something from you? I’m interested in marketing teacher [...]

Tags: frequency, interval, mailings, Marketing

I am an introvert (and if you decided to read this post, you probably are, too). As introverts, we get our energy and ideas from being alone (whereas an extrovert gets energy from being with others). Another aspect of being an introvert is that it takes energy to interact with others – especially if there [...]

Tags: conferences, conventions, introvert, Marketing, Professors, speakers, trade shows

Email is ubiquitous in today’s professional world, to say the least. If you know how to use it properly (and that will take hundreds of articles, blog posts, and books to explain), then it’s an incredibly powerful “marketing” and communications tool. Maybe you have a question such as, “I’ve got my new website, and its [...]

Tags: communication, email, Marketing, professional, signature line

There is a dizzying array of domain name extensions (and more will be added this year and every year for the foreseeable future). When you are purchasing your domain names, it’s hard to know which ones to buy – all of them? Just .com? This post shares some ideas for you to consider when you [...]

Tags: .biz, .com, .info, business name, domain, domain names, extensions

A Life of E’s member sent in this question about LinkedIn: For our type of business I think you said this is the best social networking site. If you are familiar with it, can you give us an idea of how to use it to market ourselves and connect with others? Are there other similar [...]

Tags: FaceBook, LinkedIn, network, online networking, social networking

Postcards are a fabulous way to market yourself, your services and your products. Here’s why: They don’t have to be ‘opened,’ so even if they are getting tossed, people will see what you have to say (or what you are showing).             You can get a variety of sizes – so it’s worth considering an unusual [...]

Tags: design, mailings, Microsoft Publisher, postcards, printing