As a new small business owner, or one who has never marketed before, you may have the question that this speaker did (and you can apply the answers to your own situation): When planning a marketing series, how often do you think the intended audience should receive something from you? I’m interested in marketing teacher [...]
I am an introvert (and if you decided to read this post, you probably are, too). As introverts, we get our energy and ideas from being alone (whereas an extrovert gets energy from being with others). Another aspect of being an introvert is that it takes energy to interact with others – especially if there [...]
Tags: conferences, conventions, introvert, Marketing, Professors, speakers, trade shows
Email is ubiquitous in today’s professional world, to say the least. If you know how to use it properly (and that will take hundreds of articles, blog posts, and books to explain), then it’s an incredibly powerful “marketing” and communications tool. Maybe you have a question such as, “I’ve got my new website, and its [...]
Tags: communication, email, Marketing, professional, signature line
There is a dizzying array of domain name extensions (and more will be added this year and every year for the foreseeable future). When you are purchasing your domain names, it’s hard to know which ones to buy – all of them? Just .com? This post shares some ideas for you to consider when you [...]
Tags: .biz, .com, .info, business name, domain, domain names, extensions
A Life of E’s member sent in this question about LinkedIn: For our type of business I think you said this is the best social networking site. If you are familiar with it, can you give us an idea of how to use it to market ourselves and connect with others? Are there other similar [...]
Tags: FaceBook, LinkedIn, network, online networking, social networking
Postcards are a fabulous way to market yourself, your services and your products. Here’s why: They don’t have to be ‘opened,’ so even if they are getting tossed, people will see what you have to say (or what you are showing). You can get a variety of sizes – so it’s worth considering an unusual [...]
Tags: design, mailings, Microsoft Publisher, postcards, printing
Small business owners, entrepreneurs, coaches, consultants, speakers, and of course, authors, know that we need to get our writing out on the internet and in print where people can find us. And a wonderful way to learn more about how to do just that is to be part of the 30 Articles in Just 30 [...]
Thanks to Jenny Hamby for this article – and for giving me permission to publish it. It’s definitely worth reading if you’ve been considering purchasing an email ‘mailing’ list. If you’ve been tempted to buy an email list that offers unlimited use for a one-time price … or if you view networking functions as a great way to collect [...]
Tags: email, Jenny Hamby, junk mail, market, Marketing, spam, spammer
If you are a new small business owner, you might have this question (as did one of our Life of E’s members!): When starting a business, how much letterhead and how many business cards do you think a person should start with? The big “breaks” in cost seem to be at 2000 sheets of letterhead [...]
Tags: branding, business cards, envelopes, letterhead, stationery
Recently, I received a business card from a professor that was identical in every way on both sides of the card – except one side was in English and one was in Spanish. Brilliant! This is something more and more of us may want to consider. It says something about us if we who are [...]
Tags: bilingual, business cards, English, multi-lingual, Spanish
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