Life Of E's

If entrepreneurs and small business owners do not market themselves, chances are, they won’t be in business for long. Here are some mistakes entrepreneurs may overlook or struggle with when marketing themselves: 1. Thinking that one ‘touch’ is going to do the trick. I have recently been in conversations with someone who does workshop and he [...]

Tags: business, entrepreneurs, Marketing, mistakes, owners

Here’s a question that came in recently during the *E*mail *E*xtravaganza along with my honest response: Has your e-book publishing produced enough results to make it worth the effort? [MEMc] Well…what a question…ha! All of these things are so tied into one another that it’s hard to say what does and doesn’t make a profit. [...]

Tags: e book, Marketing, money, writing

What “signs” you are HEEDING? My guess is that there are many readers (and authors!) who have gotten speeding tickets in our lives. In essentially every case, we knew what the speed limit was – we saw the sign – but we didn’t heed the sign. In the part of the country where I live [...]

Tags: advice, business, guidance, Productivity

Unless you have been taking special care to make sure you have plenty of pockets (of time, energy, and space) to get your work done, you may be far less productive than you could be.  Consider the following five ideas for putting in pockets (related to work) when you are self-employed. Evaluate the number of hours [...]

Tags: Productivity, success, tips, work

From Seth Godin’s blog today (brilliant as always): If you’re starting out as an entrepreneur or a freelancer or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?” Some questions to help you get started: Who are you trying to [...]

Marketing that Matters: Lessons from a Puffin Marketing is the process of creating awareness of and interest in your products and/or services – in those who can (and will) access them. ~ Meggin McIntosh If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in [...]

Tags: business development, Marketing, Meggin McIntosh, puffin, teleseminar

When you are managing the impression that others have of you – and making sure that your professional presence is communicated, it’s wise to spend time thinking about your stationery and business cards.  When you work for an organization, there is a certain look that everybody has for their business cards and stationery (whether it’s good or bad).  But [...]

Tags: business cards, image, impression, logo, printing costs, proofing, stationery

As a professional, in whatever field, you need a business card and some stationery.  Here’s a BIG tip for you:  Do not wait until you have a fancy logo to get some cards and stationery.  This is often a procrastination technique and a way that people justify NOT getting their stationery done because they are thinking, [...]

Tags: business cards, image, impression, stationery

The Toilet Paper Entrepreneur (Mike Michalowicz) (www.ToiletPaperEntrepreneur.com) has compiled another fabulous list of folks’ thoughts on how to know when to “hold ‘em and when to fold ‘em.”  I’m excited that he chose mine as one of the ideas to be included.  Take a look:  http://www.toiletpaperentrepreneur.com/blog/when-to-call-it-quits-in-your-business Read these and think carefully about what you’re doing.  [...]

Tags: persevere, quit, quitting, staying the course, Toilet Paper Entrepreneur

Imagine you are reading this blog post as a question and answer session…Just listen in (and this came in originally as a Life of *E*s Email Extravaganza (another of which I am getting ready to host again in a few minutes!): Q:  My current company is my original brand. I have invested a lot of time/money/energy promoting [...]

Tags: business, business growth, entrepreneur