Life Of E's

Marketing that Matters: Lessons from a Puffin
Marketing is the process of creating awareness of and interest in your products and/or services – in those who can (and will) access them.
~ Meggin McIntosh
If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in your classes, people [...]

Tags: business development, Marketing, Meggin McIntosh, puffin, teleseminar

When you are managing the impression that others have of you – and making sure that your professional presence is communicated, it’s wise to spend time thinking about your stationery and business cards. 
When you work for an organization, there is a certain look that everybody has for their business cards and stationery (whether it’s good or bad).  But when [...]

Tags: business cards, image, impression, logo, printing costs, proofing, stationery

As a professional, in whatever field, you need a business card and some stationery.  Here’s a BIG tip for you: 
Do not wait until you have a fancy logo to get some cards and stationery.  This is often a procrastination technique and a way that people justify NOT getting their stationery done because they are thinking, [...]

Tags: business cards, image, impression, stationery

The Toilet Paper Entrepreneur (Mike Michalowicz) (www.ToiletPaperEntrepreneur.com) has compiled another fabulous list of folks’ thoughts on how to know when to “hold ‘em and when to fold ‘em.”  I’m excited that he chose mine as one of the ideas to be included. 
Take a look:  http://www.toiletpaperentrepreneur.com/blog/when-to-call-it-quits-in-your-business
Read these and think carefully about what you’re doing.  I’d be [...]

Tags: persevere, quit, quitting, staying the course, Toilet Paper Entrepreneur

Imagine you are reading this blog post as a question and answer session…Just listen in (and this came in originally as a Life of *E*s Email Extravaganza (another of which I am getting ready to host again in a few minutes!):
Q:  My current company is my original brand. I have invested a lot of time/money/energy promoting [...]

Tags: business, business growth, entrepreneur

Running a small business, which includes a household (and keeping up with the administrative portion) can get unwieldy in a hurry. If you are starting out and looking for ways to file and organize your business receipts, here are some suggestions:
First, be careful not to make this more difficult than it needs to be. I [...]

Tags: accounting, bookkeeper, credit cards, Marie Gibson, QuickBooksPro, receipts

There is a dizzying array of domain name extensions (and more will be added this year and every year for the foreseeable future). When you are purchasing your domain names, it’s hard to know which ones to buy – all of them? Just .com? This post shares some ideas for you to consider when you [...]

Tags: .biz, .com, .info, business name, domain, domain names, extensions

Not long ago, one of the women in my mentoring group posted this question on our blog:
In addition to your main company, you created Pumpernickel Publishing, LLC.  I recall you mentioning that you separated your publishing company from Emphasis on Excellence, Inc. from a business perspective. I see myself creating a lot of my [...]

Tags: Books, business license, Business-Set Up, credit cards, QuickBooksPro, shopping cart

When you are getting started in business – and as you continue to build your business, you’ll be using plenty of postage. You’ll send direct mail pieces, marketing pieces, correspondence, and the like. You may wonder what your options are for postage (and note, these options apply for those mailing from the U.S., although I’m [...]

Tags: mailing, Pitney Bowes machine, postage, postage options

It takes a village to raise a child and it definitely takes a village (a team) for most professionals in today’s world to function in a peacefully productive way. Consider which of the following people you need to get lined up for your team.

Significant other. Do you have a significant other and if so, is [...]

Tags: advisor, consultant, support, support staff, team, team members