Being a huge fan of teleseminars, both as a learner and as a business owner, each month I participate and host these high tech (but low tech) ways of learning and teaching. If you have not been integrating one or more aspects of telelearning and telecommunications as part of your strategy as an entrepreneur, then I would like to encourage you to do so. Implementing these seven suggestions will support your intention to connect with clients, customers, or others in the broader community.
Interview key clients. Others will be interested in learning from them and the clients you choose to interview will be honored by your request to feature them.
Have focus groups with various clients, customers, or other stakeholders. This is another great service you can provide, i.e., offering connections between and among the people with whom you work. By doing focus groups – virtually – you and everyone else is learning.
Teach something that your clients need (and that will help show them your value). The teleseminar can be as short as 10 minutes or as long as a weekly series that lasts for years. It’s up to you. You also get to decide whether to offer these for free or whether to charge for them.
Offer classes that your clients (and potential clients) will pay for. You are in business, right? And your knowledge is worth something to others. Figure out what your clients most need and offer teleseminars that provide that information. People will gladly pay and you will have additional revenue and a deepened connection with your clients.
Interview guest experts that are related to your business’s core offerings. I know you know people who are experts in fields or specialties that are related to what your business does. Bring those special guests to your audience. It’s a magnificent way to be seen as connector and also (potentially) to have your guest announce your class to their contacts.
Do follow-ups for new products or services you have offered. Depending on what you do, your customers may need additional follow-up to make sure that they remain faithful to the new method you’ve taught them, stay true to the new practice they have learned from you, or otherwise continue using the product they bought from you or implementing the strategy that they learned. You can offer teleseminars like this on a regular basis and either extend their learning or offer Q & A time for those who call in.
Share best practices. Gosh, can everyone use more best practices? YES! And if you are seen as an industry leader and resource about best practices, then this strengthens your relationship with your clients. Consider sharing best practices related to your business that you have researched and/or you can have key clients and customers share their best practices.
Now, to get going, here are two more suggestions for you:
- Get a bridgeline using one of the many free bridgeline services and
- Set up an account with a service that records audio.
You don’t have to do all of these that are listed in this article! Just choose one that you aren’t currently doing and see what a difference it can make. If you have never done any kind of teleseminar, there are certainly resources to help you with that.
“Countdown to Your Teleseminar” is a high valuable, low-investment – you guessed it – teleseminar that I teach. Visit here to learn more. It is recorded so you can download it right away if you don’t wait to wait until the next time I teach it “live.”
My recommendation on a service that records and posts your audio is http://www.HowtoRecordAudio.com, which is pretty much considered to be the standard.