Information Marketing – What the Heck Is It?
MANY folks are talking about *information marketing.* And many people are wondering what in the world it is.
Here’s a definition:
Information marketing is getting your knowledge, expertise, and experience ‘out there’ where others can find it and benefit from it. (Meggin McIntosh)
Anyone reading this blog knows a great deal, has expertise in one or more areas, and has experienced a fair amount of life (I’m assuming I don’t have any 6 or 16-year old readers). I believe you want to recognize the knowledge, expertise, and experience you have – and then find ways of making it accessible to others.
You can do this in a multitude of ways including:
- books
- articles (check out 30 Articles in Just 30 Days)
- teleseminars (check out Countdown to a Teleseminar)
- audio programs (e.g., www.HowtoRecordAudio.com)
- face-to-face classes
- consulting
- coaching
- blogging
- special reports
- and at least another 30 possibilities…
For a great book to help you learn more about information marketing, I recommend Start Your Own Information Marketing Business: Your Step-by-Step Guide to Success. I just re-read it this past weekend and found MANY ideas that I want to put into practice.
Tags: audio programs, blogging, consulting, information marketing, Marketing, teleseminars
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