Writing Your Book…and Having Spin-Offs

Posted on August 28th, 2008, by Meggin McIntosh

Great ideas from Joan Stewart (The PublicityHound.com) from this week’s Publicity Tips email:

4. Think Beyond Your Book

Thinking of writing a book? Or already working on your next one?

Don’t write another word until you do this assignment.

Sit down with a pen and paper and start making a list of all the ways you can monetize the book, other than the cover price of the book.

Think board game, calendar, workbook, subscription newsletter, audio book, being a media spokesperson, boot camp, CD or DVD, keynote presentations, consulting, mentor program, corporate training, teleseminars, special reports and White Papers, reference guide and home study course.

And those are just for starters. I hear from too many authors who write a book, fail to follow up with some of the ideas above, and then gripe that the book isn’t making money. Unless you don’t care about multiple streams of revenue, the book should be a springboard for spin-off products and services.

Meggin | Posted on 8-28-08