Licensing Ideas for Your Booklets

Posted on July 30th, 2008, by Meggin McIntosh

Report on a consultation with Paulette Ensign:

Licensing my Tips Booklet:

I recently had the benefit of a 30 minute consultation with Paulette Ensign of Tips Products International.

Here are some of the ideas she gave me that I thought I could share with others who want to license their tips booklets or have written tips booklets or are interested in doing so.

My specialty is English as a second language and my tips booklet is called Building Background. She suggested I focus on professional associations where other ESL/ELL folks would look or belong. Consider two doors of entry: membership benefits and meeting planners.

Membership Benefits
Consider these applications:

a copy of TB either in digital format or hard copy could be a good, inexpensive member benefit for new and/or renewed memberships
market my TB to their members
members are potential large quantity buyers too

In the letter,

be aware of the benefit to the decision maker
this TB will help them to become more valuable to their members/membership
attracting and retaining more of their members
benefits statements to that department

Meeting Planners

Consider these applications:

welcoming packet imprint with sponsor logo on cover,
sponsor a keynote
at a lunch–instead of only having the sign outside the luncheon door, could also include copy of TB at each place setting-=extend their sponsorship dollars much further than just having a sign at the door that says this luncheon is sponsored by

The association gets to keep difference between my charge and their charge to the sponsor.
This is called mission related non-dues revenue. She said it’s an important buzz phrase in the meeting planners industry. Associations need to make money from sources other than just membership dues.

Posted by Linda Evans | 7/30/08

From Meggin:

WOW! Linda…thanks so much for sharing this info with us!

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