Suggestion from a member:
Recently I listened to a free tele seminar about book publishing. The speaker was Steve Harrison who had quite a VITA of clients. The topic shared concerned the difference between successful authors like Rick Warren author of The Purpose Driven Life and Stephen Covey with Habits of Highly Effective People to others who have great material but no one knows their name.
He emphasized that a successful non-fiction book is an in depth marketing brochure. The book itself is not what makes the author ‘rich & successful’. The whole package sets it apart from the competition. The statistics of the publishing world in the big chains is staggering.
The nugget of info I have for you is that successful authors publish their work with FAME:
F – a focused plan before it is published, the more focus in the early stage of writing, the better
A – a lot more exposure, joint ventures with other ‘experts’, experience in smaller circles sharing ideas and having a support system
M – models proven to work, current trends of marketing, formatting, relationships with the ‘right’ people, etc.
E – Execute the plan! Follow through dotting all the i’s and crossing the t’s.
Know your niche, target audience, have additional services and products already in place and develop a following building a reader’s list.
Much more information was given. This was the nugget I walked away with. Again, the idea that while with technology anybody can put their ‘stuff’ out there, you need to start putting out your quality ‘stuff’ out there and building relationships with people.
Meggin receives responses for her new products and services because she has worked her mission for awhile with incredible energy and focus maximizing her strengths. Now people know who she is, even if she doesn’t know them. Her model for educators is working for her and I believe we are privileged to be where we are in Meggin’s world.
Posted by Kelly J. Eveleth | 4/18/08 (which is her birthday, by the way)
Thanks, Kelly. I like acronyms..and this one is useful to all of us. And thanks for the support.