Life of E's

Question: Can you give us some examples of marketing letters that you have sent out in the past?  I’m sending out letters to principals and counselors that I have visited with.  Is there a “best way” to write and organize these letters? Even though we are trying to sell our services, I think we need [...]

Tags: layout, letters, Marketing, sample letters, template

Suggestion: Scott Goyette, who is a speaker out of Austin, Texas and who encouraged me to attend Meggin’s Make a Difference workshop (thank you, thank you, thank you Scott) told me about the following website.  It is www.speakermatch.com. This site allows you to market yourself as a speaker.  You pay for the service ($50/month) for [...]

Tags: Scott Goyette, speakermatch.com

Question: I have started building a database of people that have signed up for my weekly tip on my website. In addition to my weekly tip, do I have “permission” to send these individuals other information that may benefit them/promote myself?  For example, I have articles that have been accepted to ezinearticles.com.  Can I send [...]

Tags: clients, database, Marketing

As you know, I have recommended to everyone that they subscribe to SpeakerNetNews so that you can get the weekly ezine, which always has ideas in it that I can use. Speaker Net News also has created a product “Beginning a Profitable Speaking Career” and it would be worth taking a look at for those [...]

Tags: career, SpeakerNetNews, Speaking, speaking career

Question: I contacted Card Service International concerning a merchant account.  Wow, it’s expensive!  The initial cost to set up the account is $400.  Then, there is a monthly fee of at least $25, even if your products are not selling.  In addition, you are charged a percentage of the products you sell, plus 25 cents [...]

Tags: Card Service International, credit card payments, credit card processing, merchant accounts, PayPal

Question: When looking at web sites of colleagues, there are many free newsletters and other offers.  I am interested in signing up for these to see how they are marketing themselves.  Is it considered rude to sign up for colleagues’ free offers – when it is obvious I am not interested in their services, but [...]

Tags: Alexandria Brown, Marketing, website