Marketing that Matters

Lessons from a Puffin

Marketing is the process of creating awareness of and interest in your products and/or services - in those who can (and will) access them.

~ Meggin McIntosh

If you would like to learn ways to market so it matters, thereby increasing your impact (whether that means students in your classes, people buying your books, professionals hiring you for your organizing services, or any other endeavor in which you're involved) then don’t miss this tele-workshop.  Click => here to register.

Dr. Meggin McIntosh is known for her humor and practical knowledge.   She's even been called “a little sassy.”   You will have to decide on that last part for yourself, but the promise is that in this session, you will learn tips, tools, and techniques for marketing yourself, your work, and your services – without shoveling cash out the door.

Oh, and did we mention that Meggin loves puffins?   See what practical lessons you can learn from the puffin (and from a lover of puffins) about your marketing.

"People don't want to be marketed TO;
they want to be communicated WITH."
~ Flint McGlaughlin

Learn ideas you can put into place now - and right on through 2010...and for as long as you're in operation!

Meggin says, "I look forward to having
you as part of the learning group!"

• Do you have more "business" than you know what to do with (and it is exactly the business that you want)?
  
  
• Are you working with "ideal clients" each and every day (and ONLY these perfect clients)?
  
  
• Is it SRO (standing room only) anytime you offer a workshop, teach a class, or do a presentation?
  

Tuesday , January 26, 2010

from 9:00 - 10:30 a.m. (Pacific)
10:00 - 11:30 a.m. (Mountain)
11:00 - 12:30 p.m. (Central)
noon - 1:30 p.m. (Eastern)

This special 90-minute teleseminar, which will also be recorded, led by Meggin McIntosh, has been designed to give you maximum value for your investment.  You will learn:

• tips for increasing others' awareness of who you are and what you offer
  
  
• techniques for obtaining your MWR (Most Wanted Response)
  
  
• tools to strengthen your attractiveness to clients
  

To register for the Marketing that Matters teleseminar (which is being recorded, too), click => here or on the puffin graphic. The cost is only $39 (or $19.50 for Life of E's members) and includes:

• Call-in information so you can be 'live' on the teleseminar.
  
  
• An opportunity to send in questions prior to the class so that you can have them addressed as part of the teleseminar.
  
  
• An extensive packet of handouts to download prior to listening to the class.
  
  
• An MP3 download to listen to after the class (and that you can listen to as many times as you need and want) as a way to reinforce your learning.

Your registration will be acknowledged immediately and then followed with directions on how to come prepared to the class.  

Making sure you know why and HOW to market is worth much more than $39... especially if you wonder if you have that much to invest!

You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.  ~ Lee Iacocca

Meggin McIntosh, Ph.D., known as "The Ph.D. of Productivity™"
is a former teacher, university professor, and Director of her university's Excellence in Teaching Program. She is currently (and happily) the president of Emphasis on Excellence, Inc. and says,

I learned how to market by trial and error - and then eventually began a more formal study of marketing.  Whether I was marketing my regular classes or special workshops at the University or marketing the work I do now through Emphasis on Excellence, Inc., I know that if you don't market well (or EEK, at all), then you will not have the impact you seek. 

Members of the Emphasis on Excellence, Inc. program Life of E's are able to sign up for this, and all other public teleseminars, for 50% off the regular price. Find out about the program benefits here...